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“We certainly feel that the Ashley Madison brand can be repositioned,” Segal said, adding that there will be “a vastly different approach to how she is marketed.” Two Mich.women busted for creating fake Ashley Madison profile The new approach includes spending roughly million on acquisitions and partnering with other like-minded “discreet dating” sites,” Millership added.Hackers breached the site’s security, jeopardizing the privacy of a purported 37 million users, including 91,000 in San Diego, who had bought into the slogan "Life is short.Have an affair."The site is owned by the Toronto-based Avid Life Media, which also owns dating sites called "Cougar Life" and "Established Men." Its CEO announced acknowledged that some of its members' data had indeed been stolen but didn't say how many.
FILE - In this June 10, 2015 photo, Ashley Madison's Korean web site is shown on a computer screen in Seoul, South Korea.
Serge Saumur, a lead plaintiff in one of the class action suits in Canada who spent around 0 to join the site in early 2015, isn’t buying their new pitch.
“Whatever they are going to do to prove to me that they are safe or anything, I wouldn’t put no more money in there,” Saumur said.
In a statement to CNN Money, Avid Life Media's CEO Noel Biderman apologized and said: "At this time, we have been able to secure our sites, and close the unauthorized access points.
We are working with law enforcement agencies, which are investigating this criminal act."The financial blog 24/7 Wall St.